Home staging is an effective property marketing tool vendors can employ to temporarily and elegantly recreate a stylish interior and exterior space for significant sales appeal in the real estate marketplace.
This involves depersonalizing your home interiors be de-cluttering, redecorating, rearranging furniture, cleaning and installing additional styling features and accessories to enhance the aesthetic appeal of your property in the best possible light.
Here are a few benefits of home staging that might convince you.
1. Helps potential buyers with better visualization of your space
A well staged home allows potential buyers to imagine how they may utilize the space to have a comfortable and elegant lifestyle. A staged home can create emotional attachment and personal connections with your potential buyer which ensures that they are more likely to buy your home.
Home staging adds neutral features to your home, which can appeal to the masses of buyers, ensuring better sales opportunities. According to a report from the National Association of Realtors (NAR) in 2019, 82 percent of potential buyers are more likely to be interested in purchasing a property when they have an improved visual representation of an interior space that is neat, well-kept and features on-trend furnishings and accessories throughout.
2. Increases the sale value of your home
Home staging can create emotional attachment and can potentially help increase the value of your home. In 2019 the NAR also revealed in a report that the sale value of a home increases by 5-10 percent if it is staged.
3. Boosts chances of a faster sale
Real estate web listings and social media are the main platforms for marketing a property for sale. Undeniably, images of a furnished home are more photogenic than an empty home without staging. Furniture and decorations can be hired for a limited time from dedicated rental companies or it is possible to hire an interior 3d rendering studio to create an attractive computer generated interior 3d visualization of your home with virtual staging. In an era where most of the shopping is done online, high quality imagery of your property is essential for online advertising and marketing strategies for better sale values.
A study has found that staged homes spend 72% less time on the market and result in a quick sale of your property. The longer a property stays listed, the higher the likelihood that it will become necessary to lower your asking price.
4. Highlights the positive aspects of your home
A home staging company works on the key features of your home to highlight the best utilization of the internal space by emphasizing its positive aspects and minimizing the negative ones.
Smaller furniture pieces can be selected to occupy the cramped rooms in the house, making them appear more spacious. While larger, generous rooms can be filled with bigger pieces to give them a more livable feel and avoid having the space feel empty and lifeless.
Stylish light features like floor lamps and pendants can be added to the darker corners of your home that are lacking in natural light, helping to lift the mood of such spaces.
Outdoor areas like courtyards and gardens can also be staged with modern and cheerful patio furniture, and potted planting. Make sure the garden is well pruned, the lawn is freshly mowed and any loose leaves are swept away.
It is also important to neutralize and de-personalize the home by removing family photos, personal mementos, religious ornaments and other such decorative items that may create a ‘lived-in’ rather than ‘livable’ atmosphere within the space.
Your main focus for getting your home staged should be on obtaining a cost-effective design appealing to the widest possible range of buyers.
