Caesarstone has unveiled its flagship showroom in Wingfield, designed by Daniel Dalla Riva. The 215m² space has been conceived as both a showroom and a design destination, offering an immersive experience for designers, specifiers and homeowners alike.
Bathed in natural light, the showroom combines raw timbers, sculptural forms and large-format displays of Caesarstone ICON Advanced Mineral surfaces and Caesarstone Porcelain. The result is a space that feels both refined and tactile, designed to inspire creativity while showcasing the material possibilities of sustainable surfaces.
More than a traditional retail environment, the showroom has been designed as a ‘materials lab’, encouraging visitors to engage directly with products and finishes. Slim, beautifully crafted drawers reveal generous samples of Caesarstone ICON and Porcelain surfaces, allowing visitors to create their own flatlays alongside paint chips, tiles, metallics and timber finishes. This hands-on approach gives both designers and consumers a practical way to explore colour, texture and material combinations in real time.
The showroom also brings together a broader palette of complementary design brands, including ABI Interiors tapware and basins, Polytec timber veneers and Circa timber flooring, creating a complete design environment rather than a singular product display.
Digital integration further enhances the customer experience, with on-site screens providing access to Caesarstone’s suite of design tools. These allow visitors to visualise kitchens, bathrooms and living spaces, helping bridge the gap between inspiration and application.
A standout feature of the showroom is its sculptural island bench, finished in Caesarstone ICON Rossa Nova. Acting as both a communal design hub and a tactile display piece, the island gives visitors the chance to experience the surface in a practical, real-world setting.
By combining physical interaction, digital tools and carefully curated product displays, the space offers a fresh model for how showrooms can engage and inspire today’s design community.
