There is no need to mention that logo is the most significant need of every business because it is an element that represents an organization’s mission statement and work ethics. It should convey the message to the targeted audience in the standard manner as the company wants. In addition, it should give customers a sense of trustworthiness.
Although there are many ways to design logos, every other business owner these days is showing interest in anime or animated logo. This is happening because it is more attractive and capable of getting a good response from prospective clients and customers.
What is Anime?
Anime means animation and is taken from the Japanese language. This Japanese animation technology began in the early 20th century and now has spread all over the world for cartoon character design, logo design, trademark, and many other things.
What Makes Anime So Appealing?
Anime technology is in! It seems like anywhere you turn these days you are finding various forms of animation. With just a single image, you can create different illusions. These animated characters images have great power to represent different emotions like happiness, sadness, anger, fear, love, surprise, hope etc in a realistic way. This is the main reason why they look so appealing & attractive.
History of Anime Design
Inspired by Walt Disney and American animation, Osamu Tezuka started the anime art style in year 1940. Due to his amazing contribution, he was later refereed as the Japanese version of Walt Disney.
Astro Boy (1963 TV series)
Astro Boy was the first anime that was originated in 1952 by Osamu Tezuka. The details were in his facial expressions, eyes and body position. Several modifications were made in the late 60s by introducing colors, background improvements and a bit of movement. The movement of hair and clothes facilitated enhanced drama.
Dororo (1969 TV series)
In 1960, the anime was popular among kids only. But in 1969, Dororo was serialized to target kids as well as adults. Cinematic composition and lighting approach was implemented to represent the cartoon series beautifully.
Lupin III (1971)
In era 1971, the character details in Lupin were represented in a very impressive style.
If you want your brand name on your company’s logo, then anime lettering would be the best option for you. You can use a monogram, in case the brand name is lengthy. If you think your brand name will not fit with anime, you can think about anime typography. There are many impressive anime sub-genres that have ability to showcase different businesses in a standard manner.
Heidi, Girl of the Alp (1974 Japanese anime series by Zuiyo Eizo)
This famous Japanese anime series was based on the innovative running stream technique & blowing flowers to showcase character’s expressions.
Mobile Suit Gundam (1979 series)
Complex mecha anime was developed to feature giant robots beautifully.
Macross (Science fiction media 1982)
This fictional series had numerous features that combined transformable mecha, apocalyptic battles, and music. This particular era took animation world at the whole new level.
Bubblegum Crisis (1987 series)
Cyberpunk’s original video animation, Bubblegum Crisis series involved a group of female mercenaries. Powered exoskeleton was shown impressively.
Ghost in the Shell(1995 series)
Anime cyberpunk film, Ghost in the Shell is based on the manga in which anime was beautifully represented into realism using photo realistic background and correct body proportion features.
Cowboy Bebop( 1988 series)
Cowboy Bebop was based on the modernist movement called expressionism art in which anime had various animated styles and features embedded seamlessly.
Ergo Proxy (2006 series)
In this cyberpunk suspense anime television series more advanced expressionism art was implemented to represent anime in a moodier style.
Lu Over the Wall(2017 film series)
Science Saru animated feature film, Lu Over the Wall was based on simple Astro boy based animation. It had many simple yet vivid styles to give animation a real look and feel.
Ways to Give Your Logo an Anime Look
Anime styles should be incorporated into the logo design properly. If your brand is not associated with any selected cartoon character or image, the anime will pull down your brand identity.
Using Lettering & Typography
If you want your brand name on your company’s logo, then anime lettering would be the best option for you. You can use a monogram, in case the brand name is lengthy. If you think your brand name will not fit with anime, you can think about anime typography. There are many impressive anime sub-genres that have ability to showcase different businesses in a standard manner.
Using Icons & Logo marks
Icons are unique form of logo design that simply signify a particular aspect of the company. These icons can be printed in smallest of size and it is easier for the audience to remember the logo for a long duration of time. The best thing is that such logos can be easily printed in white and black, without losing the identity.
If you want to create an exclusive and unique identity of your company, then anime icons and logo mark would be very helpful for you. These logo marks can be easily created and modified in a number of styles and colors. In fact, these logo marks can be easily printed on a company’s t shirts, which aids in business promotion.
Using a Mascots Character
Mascots are special characters used for designing logos. An illustrative logo or trademark can be designed using a custom created mascot, which through its actions represents a particular aspect of a business for which the logo or trademark has been designed.
The best thing is that they have recognizable signatures that companies can use in a very versatile way, according to their specific business needs. If you want to show some emotions, then mascots would be the best option for you, as mascots have amazing capability to showcase different emotions in the best manner. You can impressively show expressions like puppy eyes, hungry and more with mascots character.
Power of Anime design
Using the power of anime, many big brands have tripled their sales in the last four years. It has marked as an ineradicable mark on the world culture that helps big brands to dominate in the global market.
So go for an anime logo, if you want to represent your brand in the best possible manner.
